The (SR) designation in the name of our Company indicates that the Company has modified its Articles of Incorporation to include in its “purpose” clause that it is committed to operate as a “Socially Responsible” business, respecting the rights of employees and vendors as well as the communities in which the Company does business and the environment in general.
In Marketing Partnership with IDC Deposits...

 

IDC Deposits provides MMAX customers with a turnkey marketing program, the bank is free to use our established MMAX marketing campaign or the bank can create a unique private label program.  We have partnered with The Eversole Group in order to provide these marketing services. Examples of what we can provide:

  • Advertisements
  • Statement Stuffers
  • Brochures
  • Radio Ad Content
  • Billboard Ads
  • Plus More!

If the bank elects to use the standard materials with minimal changes (for example:  bank name, bank logo, colors) there is no charge for the production of the materials, there is only a charge for printing/shipping.  If the bank would like to create a unique private label program, The Eversole Group can provide assistance and some charges would apply (if you choose this program, you may want to consider joining their marketing program described below). 

We are here to serve our MMAX customers!  We realize you may need sales training and assistance as you launch the program.  Our goal is to provide you with everything that you need to benefit most from our money market programs.  Additional services that we provide, at no charge:

  • Ongoing Customer Support
  • Implementation Tools
  • Sales Tools
  • Marketing Assistance
 
THE EVERSOLE GROUP, LLC.
Ours is a unique approach to the independent bank’s marketing needs.The Community Bank Advertising & Marketing Program was designed to help you compete more effectively and toensure that each dollar invested in the marketing and advertising function not only merits its pro-rata share of your budget,but that those dollars are reflected on your bank’s bottom line.We firmly believe that marketing is not an expense to be endured...but rather an investment opportunity from which a return should be expected.
WHY MARKET YOUR BANK…
  • Improve and polish public perception about your institution
  • Cross-sell existing customersinto additional relationships
  • Compete more effectively and professionally
  • Reduce your vulnerability to customer loss
  • Position the bank in the marketplace
  • Sell products and financial services
  • Enhance competitive advantages
  • Overcome negative perceptions
THE EVERSOLE PROGRAM BENEFITS…
  • Allows you to enjoy custom-created, results-driven advertising, with better control of marketing costs, and the lowest cost in the marketplace for a unique service
  • Creation and employment of innovative concepts in a high performance manner
  • Gives you better control over your marketing and advertising plans
  • Improves your bank’s ability tocross-sell to existing customers
  • Shares the successes of peer banks across the nation
  • Attracts new retail and commercial prospects to the bank
  • Develop new products and services to better compete
  • Implements coordinated campaigns throughout the year
  • Frees up employee time from the advertising process
  • Plans your marketing and create productive strategies
  • Flexibility to pursue immediate market needs
  • Supports an internal sales culture
  • No contractual commitment
THE PROGRAM COSTS…

Each client’s needs are different,and consequently their fixed monthly fee varies according to the stated needs and objectives they may have. Normally, however, the fixed monthly fee from our program ranges from $500 per month to $1,500 per month.Seventy-five percent of our clients have a fixed monthly fee between $500 and $750 per month.This information is provided only to allow potential clients the opportunity to consider fixed fee ranges.

  • Marketing planning and strategy assistance,as needed
  • All newspaper ads for product or image campaigns
  • All community,school,athletic and civic ads needed
  • Print-ready statement stuffers,counter cards
  • Press releases and production development as needed
  • Banner designs, lapel stickers, cards, miscellaneous items
  • Outdoor board design
  • Brochure designs
  • Ready-to-air radio spots
IDC Downloadable Materials

MMAX – Money Market Account Xtra Customers

We provide all MMAX customers with our turnkey marketing program, we have several marketing campaign templates that you can choose from, please click here for all MMAX tools.

Need to buy funds? Click here for Issuer Implementation Forms

Need to invest funds: Click here for Investor Implementation Forms

 

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